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Cialis Makes Bold Move With Blind Tactile Test

Consumers are asked to "Take the Cialis Challenge."

(SNN)  Cialis, the pill for male enhancement that is in direct competition with the big one, Viagra, has created an awareness campaign reminiscent of the Pepsi Vs. Coke craze of the 1980's.

“We set-up in a kiosk at the Westfield San Francisco Centre, jammed between Superdry and Tory Burch," stated Peter Johnson, spokesperson for Cialis. “Our campaign is called "Take the Cialis Challenge.”

"It's quite simple really,” boasted Johnson. “We know that our product gives firmer wood than Viagra and we want America to be able to experience it side by side with the competition.”

The Cialis challenge is a blind tactile test, where the consumer, blindfolded, is presented with two fatties. One is produced by Cialis and the other Viagra. “So far, we are batting 100 percent,” stated Johnson. “Cialis produces superior wood, and the Cialis Challenge proves it.”

The campaign has drawn large crowds with sales of male enhancement drugs on a rise. When asked if they would be adding Levitra to the test, the company didn't raise an eyebrow.

Photo - altered: Some Rights Reserved by allispossible flickr photostream. The Sage nor this article endorsed. The original image can be found here.

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