(SNN) - I’m not a tough mudder. Heck, I’m not even a wimpy mudder. I am not a mudder. But Facebook thinks I am a mudder, a Tough Mudder. Ads for Tough Mudder appear regularly in my news feed. I have no idea why. I checked out the Tough Mudder website to see what the heck it is all about. It is billed as “Probably the Toughest Event on the Planet.” Now, I know without a doubt that they are targeting the wrong wimp! That said, there is a cool factor to Tough Mudder. Men and women from around the world come to test their strength and stamina by navigating 10-12 mile stretches of difficult obstacle courses, building camaraderie and raising money for the Wounded Warriors Project. But I am just one more wimp on the sidelines. You won’t find me sprinting along an ankle deep mud track.
Then, there are the ads on the right sidebar. Tonight, I see one that tells me I can impact lives, but I have to earn a Ph.D in Psychology to do it....Online. Yep, I can sit here in my pj’s and bunny slippers and earn a top-of-the-line degree. But if the ad drivers behind Facebook were really paying attention to my timeline and news feed, they would know that: 1.) I am a late bloomer who just earned a Master’s Degree in 2010 and I’m exhausted. 2.) I posted many status updates from 2006 to 2010 with complaints about homework. 3.) By the time I would complete a Ph.D in Psychology, I would most likely forget that I had one.
Lately, the product advertised most often on my Facebook page is footwear. All types of footwear. I don’t think I have ever posted a status update or a comment about my feet. At least I hope I haven’t. Oh, there are stylish, expensive shoes that I could buy if I ignore the bill from the trash hauler. I could order those tall, skinny boots that require skinny jeans that I stopped buying....just recently. But Facebook is getting a tad closer to figuring out what I might put on my feet. I just saw an ad for Uggs. Bad timing though. The calendar says it’s Spring.
So, Facebook, pay attention. If you want me to buy products, register for events, or maybe, just maybe, take a class or two, don’t assume I am a tough, Ph.D candidate with fancy feet. I’m not and it doesn’t work. Facebook, start to know me!
Photo by: Robert Scoble's flickr photostream, Some Rights Reserved, The Sage nor this article endorsed. "Facebook Press Conference, Mark Zuckerberg, founder and CEO, shows off the new messaging system in Facebook."
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